Some articles for this week:
Quantcast
You might not be able to read this unless you have a WSJ sub. It’s about how Quantcast is selling Behavioral Targeting to as an ad network server system to ostensibly boost CPM rates. I often use QC to get a relative read on site stats. BT is derived from data-mining methods using multi-variant analysis to infer correlations. It generally draws upon taxonomy and ontology disciplines and sometime semantic analysis using “bag-of-words” statistical analysis such as the frequency distribution of terms. In other words, if you have visited www.edmunds.com and www.lexus.com and www.wsj.com we can make certain demographics / psychographic inferences about you Vs. if you visit www.mtv.com , www.tmz.com , www.perezhilton.com and we can therefore target the right ads to the right audience for bigger bucks. In fact some of these systems can collect not only WHAT sites you visit, but WHICH pages you go to on those sites.
http://online.wsj.com/article/SB124684239585598449.html
As a counterpoint to the above, there are many privacy worries about the vast amount of data these companies are collecting on a vast number of users. Is this big brother? Is PRC Communist Party sourcing the software? The industry claims that this information is held “Anonymously” so that actual “personal” info is not really stored. But who believes that?
http://www.nytimes.com/2009/07/02/business/media/02adco.html
And finally, this piece on the flame out of JOOST and the elusiveness of an online video business model even when you start with $45 million VC dollars and have to reinvent yourself after an initial disaster with “client” software and a second disaster due to a surprise called HULU.
http://bits.blogs.nytimes.com/2009/06/30/joost-reinvents-itself-again/
Sphere: Related Content
11 comments:
This overview of the big trends has been useful, but I look forward to a more detailed look at some of the issues. If is certainly useful to have some insight into how the big media companies are adapting to the brave new world. But I have a more specific interest in finding a way to pay for small-scale production that may have little commercial potential.
Notes: Part 1
Before you do your projects make sure you check with instructors
Quantcast
- Not about hits anymore
- Its about how long you stayed on the page, videos, click through, opt in for anything
- This gives you data, graphic data, trends
- Can do comparisons, like hulu vs. YouTube
- Puts a cookies on a website to track all of this
- Now using this in advertising data and intelligence and serving ads upon that-called data mite
- Basically monetizing quantification service
- Privacy Issues!!!
- Targeting ads using this stuff
- Can it be used for dangerous stuff too? In the wrong way?
- How do they get this info: every time you go to a site it is put in a database and it could be related to your isp, Comcast has your isp and home address. So you can get info from Comcast perhaps of your personal information and your whole web history can be seen
- Field called data mining, or behavioral targeting
- A free service
Now discussing class articles
Michelle: cablevision has the remote storage issues-digital video recorder suing over
- Data being stored and infringing on performance rights
- All the big networks are suing Comcast
- Mpaa, 20th century, etc…
- Not an infringement now
- Ruling: Subscribers are not storing media, just there for a transitory duration, so its not infringing
- But is it a way to pirate movies?
- Plaintiffs claim: cable system does dvr 'ing for you, they are storing info to see copy at a different time, saying easier way to pirating
- Transitory data is fair use-copyright act
- Consumer: if I buy HBO I should get it anytime I want it and anywhere
- Plaintiff: But then we should charge you for that kind of access
- You are still paying for it-you pay for ISP
TV Anywhere.com look at
Diary
Brenda
- Watching TV then on laptop facebook at home
- At work Pandora on cell and then working, and watching TV
Part 2
Article
Brenda
- MIT creates camera fabric-mesh of light sensitive fibers that collectively act like a rudimentary camera
- Reproduced smiley face near mesh
- Soldier outfit can record information-no sound, just pixels
Article
Ankita
- One of most watched web events
- 800,000 gloves on facebook
- Hard to determine how many watched online
- 12am-4pm CNN 72 million page views
- 8million live streams
Austen
- Google’s new operating system
- Could computer
- Operating system operated around web
- Dethrone windows operating system
comments
- Maybe its just for net books
- Impact over next 5-8 years, an open source operating system
- Less harsh downloading
- Open source the most important thing for an operator/manufacture
- Implication for ad based stuff
- Open sourced software can get rid of ads! Extensions built for this! Firefox already! Can surpass pre-roll?
TV anywhere
- If you are a paid TV subscriber you can get content you are paying for online, competition for hulu
- Build a database of premium subscribers and give login and get on computer
Now for the slideshow-go get it at his website
Internet traffic
- Certain parts of Asia increasing
- China will surpass US for
- China shut off internet from rioting-violence
- Dark area on continent of Africa-but cable arrived in Nairobi
- Main way internet gets around the world from underground marine cables (waterproof), more efficient than anything else
- We are slowing down and world is speeding up with global internet access
- We are 18 in broadband participation in the world
- Wireless is becoming the trend for internet access-Smart phones and net books
- 3g better internet speed
- " the mobile device will be the primary connection tool to the internet for most people by 2020"
- More than half the people in the world will have some kind of mobile device
Mobile Internet
- WiMax
- Receiver - wireless and cheaper cause you have just one tower-economic-rural areas
- EVDO-evolution data optimized-Verizon
- Like tuning an FM radio
- DMB-Korea (south) digital multi media broadcasting-mobile TV basically, coming at the end of the year-25 channels on it
- HSPA/HSDPA mobile phone that allows you to carry data - chip technology is amazing
- Behavior of Smartphone-change depending on applications
- Apps are where its at-everyone has their own app store
- TWO IPHONES ON VERIZON NEXT YEAR YAAAAA
Convergence
- Converging multiple media devices
- Price performance! More for your money!
- Consumer electronics doing real well
- I want a home theater projector-I wonder if they will get cheaper with time? Its really that the light bulb is expensive
- Media appliances
Part 3
- Wi-Fi Radio: you are tuning-but switching internet websites and ad supported but very few-program them to preset your radios-different software helps program the device
Computer gaming - DVD, Blue Ray, Netflix, computer gaming more popular around the world
- Halo made most money in one day in entertainment
- Nintendo the most bought
- Live gaming-facilitates social interaction
- Multi-player online gaming: world of war craft
- Biggest ones are in asia-cartrider-30million people-pc game
- 6 million units of Wii Fit
- Casual gaming- download games-steam-shockwave-iphone games huge success
Project natal-virtual stores - big stage.com
Everything on Demand
- Anytime, anywhere, any screen
- Vod-getting used to it
- TiVo- started it all
- HD Direct TV copying it
- Place shifting-echostar
Best buy stopped carrying a lot of music and DVDs-made room for electronic scooters
YouTube
- Another way of socializing and emailing links
- In just a year and four months facebook boomed@!
- MySpace used to be hot
- 16% of all people in the world use YouTube if they use the internet
Facebook
- Mark Zuckerberg stole the idea from roommates
- 2007-2009 200 million from 40 million
- Differentiation from MySpace
- Authenticity of id
- Op-in news feed
- Open api's - platform via application programming interfaces-make things that work with facebook for free
YouTube
- First to make it easy to share links
- Cultural meat
- Lucky break
MySpace
- Started as music site
- Rupert Murdoch bought but turned
- Cannot figure out how to monetize it
Trend
- Social media! How ever it gets done
Video over the Internet
- Major trend
- People watch video over the Internet everyday-not true over a year ago
- Snag Films-500 feature documentaries!@ all free with pre-rolls
- Now TV Internet networks-crackle etc…
Part 4
- Hulu-the most used of all these providers- more popular than network destination sites (ABC/NBC)
Social Media Videos
- Used to make a mixed tape/or show off album collection
- Now do imeem playlist and send a link of your fav music
- Playlist.com-18million users
- Ilike-25 million users
- Imeem-facebook app, made facebook popular
- Platforms where you share media as a socializing
- Flicker
- Slide
Trends in Film
- International distribution is increasing in the long run - go around world in digital files
- Digital theaters spreading
- Experimentation
- Vod and theatrical release?
- Blueray given in theater
3D
- 2k, 4k, 3ality
- Amazing quality
- Plays on a server
- Digital cinema 6,455 worldwide
- Cool movies-avatar-will push digital
- Fristlook, national cine media-showing special events
- Red camera-revolutionary image quality - fit in your hand - paying for servers- storage costs, racing ahead
- Cheaper than panovision (lab fees, prints)
Digital Production Company
- Electric entertainment
- Technicolor
- Viia
DVD Sales
- Studios really depend on all of that
- Pipeline is getting compressed and being shuffled around
Advertising
- Budgets dropping
- Brand integration on the rise
- 70 billion spent on annual TV ads in us
- 21 billion online ad revenue
- Big change in TV ad revenue
Google
- Changed the world with advertising
- Anyone can advertise on Google
- 19 billion on text ads
- Google TV ads
- Google tried radio ads and failed and shut down
- Deal with TiVo by collecting data on what your watching
Craigslist and Google
Part 5
- Killing newspaper ad sales, and keeps going
Brand Integration
- Started in 40's and 50's
- Technology companies wanted to advertise and created programming
- Punchlines were the products
- Hallmark hall of fame
- All of TV was brand
- In movies was product placement
Examples for today
- Commercials with Iron man- Audi, burger king
- First decent made by Gatorade
- YouTube branded channels
Out of home ad networks
- Boards for ads that change
Slacker is a better Pandora
Mini Majors/independents
Cybercrime
- 11 people who got 40 million cc and debit cc numbers
Dominique Shelton Guest Speaker
- Practicing since 1991
- Related to digital media/evolving media
- Legal issues come up with this media
- Digital millennium copyright act very important
- Companies are wearing two hats: protecting content and operating websites and fansites and protect their content
- Users creating content vs their contents
- Borrowed content
- How companies are going to manage new world we are in
Io group vs veoh
- IO group is adult website and pics
- IO sued Veoh networks that wants to seek licences
- IO sued cause Veoh had pics and other videos that were copywritten
- But Veoh never got any kind of notice (DMCA notices) and just filed a lawsuit
- California said that was not sufficient to sue Veoh-cause of Veoh's terms of use - saved them from liability
UMG vs Veoh
- UMG sued Veoh
- Judge said: if they have copies of cashed things- that is not a liability for Veoh
- Was for infringement
Lenz vs. Universal
- Kids video dancing to prince taken off
- Sued universal for fair use, not for any commercial purpose
- Almost inaudible
- Universal moved to dismiss
Colbert
- Viacom against YouTube
- Eff sued
- Universal backed down
DMCA
- Requires websites to do identification technologies embedded into their coeds
Now
- Using google maps to see if things are being illegally downloaded for content people
- Send with link to buy and fined to pay
UNLIKELY TO SEE MASS damages towards consumer
- Now to commercial this to users
- How do you develop a business model to be flexible with users
- problem people are not used to paying for each piece of content they watch
- Advertising, subscription pay per amount of bandwidth?
- Industry r3elated institutions
- Companies trying to be like Veoh
Privacy
- Behavioral advertising
- Huge
- Senate hearings
Senator Boucher drafting
Advertisers need quantity and need to be clicked through-need to target consumer
Sears fired: my sears/my Kmart -users profiles were created so that they were advertising to on other sites - got huge fines-dropped cookies in customers computers
In one of my other classes, we discussed the reason network tv was created,the idea of having an audience in every time zone watching the same program..answer: advertising. by the show advertisers knew the demographics and bought air during that time. Nowadays with DVR/Tivo not everyone is watching at the same time, while they'll still hit their demographic, how many people will fast forward commercials? Then it dawned on me, that cute little cable box sitting innocently admist the entertainment equipment hooked up to the tv is a little spy.. recording and keeping track of everything I watch, on demand, dvr or live as it plays continuous recordings of the weekly shows everything, which commercials are zapped, how often basically all of my tv viewing behavior..I felt an odd sense of big brother paranoia run through me, coupled with a feeling of being violated psychologically. I got to thinkin, how long will it be until someone sells or gets that information to advertisers, companies and other people.. In this age of digital media privacy really is becoming a thing of the past...if it ever really existed, at all.
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