Thursday, February 14, 2008

UCLA 405.23 Class #6, 13 Feb 2008

NEWS
Rebekah brought up the legislative machinations around Net Neutrality and Telecom "wiretapping". She summarized a WSJ article about the move to legislate Net Neutrality so that the carriers can not play favorites with bits. My opinion is that their will be tiering and eventually premiums will be paid for high volume users and bandwidth hogs. Emre mentioned that it works like that in Turkey now. Rebekah also shared that Bush's bill to grant retroactive immunity to Verizon and AT&T for allowing digital wiretapping has not yet been passed. This could still leave them open to liability for breaking all kinds of privacy laws.

We discussed the IAB Video Ad Overview contributed by Will and the WSJ article on the Chinese Music battle between Baidu and Google brought in by Andrew.

I mentioned the Economist article predicting the eventual success of MSFT takeover of Yahoo and Kahraman showed me the other Economist Article likening MSFT and Yahoo to two large clouds colliding and how it highlights dramatic changes in the balance if IT power towards media and search.

LECTURE
I covered ATSC and digital TV including interfaces, standards, and HDTV specs. Mark compressed his talk on compression and compared compression for text, music, still images and video. He explained MPEG 4, AVC, H.264, Flash, and Quicktime.

KORY KLEM
The VP of Content for REVVER discussed the Revver's history, business model and demonstrated many of its functions including ease of publishing, search, syndication, embedding and ad serving. We also had fun seeing some prime example of online video success stories. He compared Revver to Veoh, YouTube and others and speculated on the future. Thank you Kory! Sphere: Related Content

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