Class #5 Summer 08

The news items discussed included the rapid growth of Broadband around the world especially via wireless access, which will grow to 2.1 billion by 2015. Wired access will allegedly be around 499 million by that same year. An article from Melanie in THR.com, Broadband adoption on torrid pace reported on this market research. It was also pointed out in class that there is a resurgence of interest in Vinyl records because of the superior sound quality to MP3.

Thanks all of the discussion about diaries and mystery shopping assignments. It becomes clear that media and entertainment consumption behavior is becoming increasingly complex and diverse. Some people eliminate regular programmed TV completely. Many rely on DVRs for almost all their viewing. Many are use multiple screens concurrently.

Bundled Vs. Un-bundled services was a theme for the night. Our mystery shoppers generally concluded that if you shop smartly you can get a better deal by purchasing your services and content ala carte. It is clear the up-selling and cross-selling bundles of content and services is a key for success in the media space.

The lecture topic was Media Megacorps and the overview of the business topology of the industry from a US Centric perspective. I also brought up the issues of media consolidation and concentration of ownership via the Bill Moyers Speech on youtube. By observing what the majors do we can begin to compare strategies are discern what works and what may work for our own needs. It was good to get some first hand info form classmates working in the trenches.

I am off to the Digital Hollywood Building Blocks Conference in San Jose and will be reporting and checking in from there.

As we reach the halfway point in the course, make sure you are on track with book reports and final presentations. We would like to begin presentations by class #9 so we are not rushed. Also please email Mark and I any comments on the class. What you want to see more/less of. Sphere: Related Content